6 Techniques To Persuade People To Buy your products or services
Are You Tired Of Marketing Strategies That Don’t Work?
For more than 60 years, researchers have been studying the factors that influence our decision to say “yes.” There is no doubt that there is a specific science to how we are persuaded to do anything, and a lot of that science is surprising.
The success of your business is ultimately determined by the number of customers you can persuade to buy from you. By improving your ability to convince people to buy from you, you increase your odds of beating out the competition.
To have a successful business, you need to be able to sell your products, ideas, and yourself. You have to persuade customers to say yes to your products, services, and your price point.
Before you can sell your products, you have to compromise with your potential customers on your offer. If you want to give a compelling proposition, you have to prevent people from being able to tell you no. Knowing the ins and outs of persuasion can help you accomplish this task.
The power of persuasion is usually the only thing that separates successful business owners from everyone else.
The art of persuasion is nothing more than being able to fight off the natural skepticism that most people have, overcome their objections, and present your business as being better than the next competitor, while gently inspiring the potential customers into acting.
Simple right? When you understand the main principles behind persuasion, getting customers to buy from you becomes an easy process.
The ability to persuade potential customers to buy from you is one of the most important skills you can have as a business owner if you want to be successful.
When it comes to successfully persuading customers to buy your products or services, there are six common techniques that you can use when it comes to influencing:
These six techniques can be related to three goals that are basic in all humans.
Goal of Affiliation – being part of a social circle or group. This can include being friends with one particular person or the feeling of belonging to society as a whole. Accepting and knowing that you fit in.
Goal of Accuracy – being concerned about doing things right and meeting your goals and being viewed by others as doing the right thing.
Goal of a Positive Self Concept View Point – this includes having good self-esteem and maintaining a positive view of yourself. These goals can be referred to as unconscious motivators as everyone wants to be affiliated with other people. Plus everyone wants to be right and to think highly of themselves.
As a business owner, you can effectively harness the power behind the psychology of selling and use these techniques to sell more products.
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