Attracting Subscribers to Your List with Opt-in Forms

Attracting Subscribers to Your List with Opt-in Forms

Delivering your contacts and subscribers great Content on a consistent basis is one way of keeping them happy and making some serious cash. The only problem is that before you can deliver content to subscribers you have to first rope the subscribers in.

One way that you can build your list of subscribers is to use opt-in forms on your website.

You may not be aware of what opt-in forms are or how they work but do not worry because many people are not. An opt-in form is what you will use to capture your leads. You may have visited a site recently and noticed a pop-up form or even a form that has been strategically placed on the website encouraging visitors to join their mailing list. That form you encountered is the opt-in form.

When a user fills out your form and decides to opt-in, they are giving you permission to send emails to them. Some Autoresponders will provide what is known as a double opt-in, in which a user will receive a confirmation email to make sure that you have the correct information. If the service you provided gives you the option to use double opt-in, it is good to use this as it will help you filter out unresponsive customers.

 

Complying With The CAN-SPAM Act

By using the opt-in form, you are also complying with the CAN-SPAM Act. There is some confusion about what the CAN-SPAM Act means, but all that does it set guidelines for marketers to send emails in a legitimate manner.
The CAN-SPAM Act requires marketers to obtain permission for sending emails from users. It also requires that you provide a way for users to opt-out in each email that you send. The process for opting out should be easy for the user; one-click should allow the user to be removed from your list.

Furthermore, you cannot charge a fee for removal from the list, and you cannot require them to sign in to remove themselves. That being said, REMEMBER THAT YOU MUST RESPOND TO OPT-OUT REQUESTS IMMEDIATELY! There is a time limit imposed upon marketers for the response to removal requests.

 

Tips for Opt-in Forms

Opt-in forms are very beneficial for marketers but only if they are well put together. They always need to remain professional looking and they need to be eye-catching. The following are some basic tips that you should follow while creating your opt-in form. If you follow these tips you are sure to have optimal results.

Put the Form Where it Will be Seen
It is very important that you choose to put your opt-in form in a location that it will be seen by many people. After all, how will people be able to subscribe if they cannot see the form? There is an alternative that some people choose to use which consists of placing the opt-in form in a pop-up window. There is a risk that is associated with this due to the fact that a lot of people use pop up blockers now.

Short and Simple
It is advised that you try to make your opt-in forms as short and to the point as possible. At the same time, you need to make sure that you relay any information that you think will draw in a subscriber. People do not want to and oftentimes do not have the time to read lengthy opt-in forms. Trust me, sometimes less is more.

Provide a Reason Worth Subscribing
Let’s be honest, in today’s society people are not concerned about things that they do not benefit from. For this reason, it is extremely important that you figure out something that will give people a reason to subscribe.
When listing the benefits of subscribing to your mailing list it is important to use eye-catching text and use action words.

Follow these guidelines and you will surely have positive results. You will surely be impressed with the number of subscribers that you begin to build.

 


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