How To Keep People Subscribed to Your List
Keep Providing Awesome Content
If someone has signed up as a subscriber, then you know one thing already: they are interested in your niche. Your content, blog posts, and other marketing tools have led them to believe that you are worth listening to and just may have a product worth buying.
Provide pertinent content. Begin with the question you posed or the statement you made in your headline. If you are focused your subscribers will be also. Give what you promise in as few words as possible – 300 to 400 words.
Every day before you start your day, tell yourself how important it is that you be your best self and provide the best content possible. It will do great for keeping your expectations for yourself high.
Furthermore, it’s a good idea to always be searching for ways to improve. There’s no better feeling than knowing that you’re growing and that you’re going to provide better and better content to keep them coming back day after day.
Some people are not aware of how important support is for subscribers but in all honesty, it can either make or break your business. Autoresponders can be used to make sure that customers and subscribers receive the support that will keep them satisfied and coming back for more.
It would be completely pointless to worry about making a good autoresponder if you do not have a subscriber list to use it on because if support issues. As stated before, customer support is what will keep people satisfied and coming back for more. The following are some important factors that contribute to proper customer support.
Honesty and Integrity
The most important thing when it comes to proper customer support is to always remain honest and always have integrity. This will help you to build a strong relationship with your list and will give you a good reputation. As all marketers know, without a good reputation you have nothing.
It is very important that you are able to quickly reply to subscriber’s emails when they are having difficulty with a product or have a complaint about content. This is where autoresponders can really come in handy. You can create messages that will automatically be sent back to them explaining that you are sorry for the inconvenience and that you will get it sorted out as soon as possible. Also, make sure to include the fact that you appreciate their feedback.
Always Being Available
It is important that you have customer support that is available around the clock. This is another thing that autoresponders can make much easier. After all, you are only one person and you do need to sleep sometimes.
As mentioned before, the key to success is customer support and proper customer service. This is something that they will teach you the first day in any business school. Think about it, would you subscribe to a marketer who offered you little or no customer support? I am certain that you would not so you cannot expect other people to either.
Remember Your Subscriber’s Names
You should try your best to make a personal connection with your subscribers. As your stream starts to grow, your viewers are going to feel more and more like they are a part of a crowd as opposed to individuals. This is just inevitable. The best way to prevent this is to get as personal as possible.
Address your subscriber by name. General greetings don’t let your reader know that you know them. It’s a sign that you are too busy to actually be “connected” with your readership. Address each person directly in your email series.
According to Dale Carnegie, one of the best things you can do is remember everyone’s name you come across. He says it best himself:
“The average person is more interested in their own name than in all the other names in the world put together.” People love their names so much that they will often donate large amounts of money just to have a building named after themselves. We can make people feel extremely valued and important by remembering their name.”
Give Back to Your Subscribers
Giving back to your subscribers is perhaps one of the best ways that you can form an awesome relationship with your subscribers. Not only will giving back creates an incentive for subscribers to stick around, but it will also show them how much you appreciate them supporting you. Because sometimes, it’s difficult to give weight to your words in such a depersonalized setting.
There are a ton of ways that you can give back to the people that support you.
Here are some examples:
- Every month or so, schedule a day where you give away something that is related to your niche. It could be a copy of the main game that you play, an in-game currency card, or literally anything else.
- Do something nice for them. An example of something you can do to surprise your subscribers is to send personalized e-cards. This is one of the favorite methods of showing your gratitude towards subscribers.
(You want to make sure that you have a way for everyone to enter your giveaways, as some legal troubles can appear in some states if you don’t take this step. A great site to use it gleam.io)