How to Write Emails That Get Response
Structuring Your Email
The way you structure your email will affect your response rate. If you don’t structure your email campaigns properly, your subscribers will quickly lose interest, and you will lose a lot of subscribers as a result. So, structuring your email should be a very important part of your list building strategy.
How should you structure your email?
It’s pretty simple. A good email structure consists of the introduction, main content, and conclusion, with some call to actions being inserted in appropriate places.
Here are the keys to a successful promotional email:
• It should establish a good relationship with your audience.
• It should offer more valuable information than simply a sales pitch.
• It should be a quick read, not requiring a lot of time to read.
• It should flow naturally, making it enjoyable to read.
• It should persuade your audience to take action, not forcing them.
Now let’s get into the details of your email structure.
The introduction of your email is your only chance to build a good impression with your audience. This is the part where you say ‘Hi’ to your audience, just like when you meet a good friend. This is where you can build an emotional relationship with your audience.
Here are the things you should write in your email intro:
• Addressing your recipient’s name.
• Relating your personal story with your audience
• Giving your audience a hint about the main content of your email.
The Main Content
This is the meat of your content. This is the value that you will give to your audience in your email. Everything else is just a filler. This is the reason your audience wants to read your email. So, you have to make it great. You have to make it awesome.
Here are the things you should write in your main content:
• Shocking and awesome content that will keep your audience glued to your email.
• Relevant content with your product promotion.
• Building your audience’s interest in your product.
Conclusion/closing is the part where you say goodbye to your audience.
The conclusion/closing statement is the bridge between your email and your main offer. So, you can use this part to reinforce the main message that you have given to your audience, as well as to encourage them to take action.
Here are the things you should write here:
• The gist about the main content.
• Information about your promoted product.
• Encouragement to check your link.
Call to Action
The best place for your call to action is under the conclusion/closing statement of your email. But, what you have to understand about the call to action is that it needs to be placed on the parts of your email where it is appropriate. It shouldn’t disturb the flow of your email, but rather, it should support it.
Now that you know the proper structure of your email, here’s an example of the first email that you can send to your subscribers. Please note that you can always change the specific parts of the email to fit your needs.
Example of the First Email to Send to Your Subscribers
Thanks for grabbing my Gardening Secrets (replace with your report name) report.
Just in case you missed it, you can download your report from the link below:
INSERT DOWNLOAD PAGE URL HERE
I hope you enjoy the report and learn something from it. I’ve got lots more great information heading your way, so make sure you keep an eye out on your inbox
In the meantime, if you have any questions or want to get in touch please do get in touch. I’d love to hear from you!
Speak to you soon
Writing Attention-Grabbing Subject Lines
What is a subject line?
It is basically your email title. This is the first thing that your audience will see from your email, and they will actually see your subject line BEFORE they read your email. If it is interesting, they will read the email. If it’s not interesting, they will delete or ignore your message.
So, it is very important for you to write subject lines that will make your audience want to read your email. This is not an easy thing to do. Think about the volume of emails that your audience is receiving every day. Will your email stand out and build enough curiosity that will invite them to click on it?
In writing your subject lines, the goal should be simple. It is to make your subject lines stand out in your audience’s inbox, which should build curiosity for them to read your email.
Here are some tips to write attention-grabbing subject lines:
• Use power words such as “Amazing”, “Shocking”, “Miracle”, “Easily”, and so on.
• Highlight important words with uppercase letters.
• Ask a question to your audience.
• Create a sense of mystery that can only be answered by reading your email.
Remember that the only goal for you in writing subject lines is to make your email recipients to open your email. There is no other goal. You are not promoting your product in your subject lines. You will do the promotion only within the email, with your call to action.
So don’t concern yourself to promote your product yet. Concern yourself only to make your audience pay attention to your email, instead of any other emails in their inbox, and click on your subject line right away.
Offering Value to Your Audience
You need to give your audience a reason to read your email. People will only do something if they have a strong reason to do it. So, you have to write your subject line with this knowledge in mind. Write your subject line by offering real value to your audience. Give your audience a glimpse of what they will learn when they open your email.
Giving a Sense of Urgency
Don’t let your audience to procrastinate on reading your email. Make them want to read your email right away by giving a sense of urgency in your subject line. Give some kind of deadline for them to read your email, and then let them know that they will lose an important opportunity if they don’t read your email right away. A sense of urgency is known to be a good call to action for any promotion.
Giving a New Knowledge
Most people are tired to read the same old recycled information over and over again. By giving them a glimpse of new knowledge, you will be able to raise their curiosity and make them want to read your email right away. If the information that you offer to your audience is not freely available elsewhere other than your email, you have higher chances they will read it quickly.
As with subject lines, writing a headline for your email is also an important thing to do. There is one thing that you can do to create a strong headline for your email.
One important element you will want to include in your headline is at least one psychological trigger. If you’re not familiar with the term—it’s basically any word or phrase that will compel many people to pay attention or take
Psychological triggers are useful because they stick out and because they draw in a reader before they have the chance to lose interest. As mentioned earlier, “free” is a reliable psychological trigger that is frequently used to induce people to try products and join mailing lists.
There are also other psychological triggers. For instance, “scientifically proven,” “tested,” “powerful,” “explosive,” and “immediate” are all terms that will make your prospects read your headline.
For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
7. A sense of belonging
8. In control of their own destiny
Make it Active
To compel it’s important to use active language – language that shows movement and commands attention.
For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.
Let Your Reader Know They’re Important
The word YOU is a very powerful word. It lets your readers feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”
People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.
Here are three more ideas for powerful headlines:
* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?
So if your current headline seems flat, consider re-writing it to include some psychological triggers. And once you start sending traffic to your opt-in page, consider rotating the triggers to see how they affect your conversion rate.
Using Emails To Build a Relation With Your Audience
If you want to keep your subscribers stay on your list, you have to make sure that you can build a good relationship with them. By sending friendly emails to them from time to time, and not just blatant promotions, you will be able to keep your audience interested in your list.
The longer you can keep your subscribers on your list, the more chance you will have to convert them into customers. Remember that making your subscribers to purchase your products is not something that can be done instantly. You have to establish trust with your audience first before they are willing to purchase anything from you.
A Note On Establishing Trust With Your Audience
Big companies establish trust with their audience with branding. Branding is actually one of the best methods to establish trust with your audience. However, it is a long-term process. You can’t establish your brand in just a day or a week. You need years of continuously providing real value to your audience in order to establish your brand.
Luckily, branding is not only for big companies. Nowadays, individuals can also establish their own personal branding. If you are a new internet marketer, you might want to establish a personal brand for yourself, so that
people will recognize you as a trustworthy person.
So, how can you do this?
How can you establish a personal brand for yourself? Again, the process is the same as the big companies. You have to deliver real value to your audience continuously.
No matter what products you promote, or what niche you are trying to enter, you will surely succeed if you establish your personal brand. This makes your audience respect you, and it also makes your audience follow your recommendations. Building your personal brand is a long-term process that will get your audience to trust you and regard you as one of the experts in your niche.
So, what can you do to achieve it?
Before you learn about ways to do it, you have to understand what you can’t do with your list building campaign. Doing these things will ruin your reputation:
• Promoting only your products without providing any valuable content.
• Sending cold messages that don’t address your audience personally.
• Never responding to your audience.
• Sending emails at irregular intervals.
• Not delivering on your promises.
Now, since you have learned about the things that will ruin your reputation, and therefore, ruin your personal brand, it’s time for you to know how to build your personal brand effectively.
Doing these things will build your reputation:
• Sending emails at regular intervals, so that your audience can expect your next email.
• Providing highly valuable information on each of your emails and over-deliver.
• Writing personalized messages that will connect with your audience emotionally.
• Always responding to your audience’s responses.
What types of content should you write in your emails, which will help you to establish your personal brand?
Here are some suggestions.
Types of Content That Always Work For Your Email Marketing Campaign
Type #1: Send short articles that contain “How To” instructions on a particular topic that they will find useful.
Type #2: Send out a free, 10-page report that contains a specific, focused strategy they can use. Consider including a link to one of your paid products in the report.
Type #3: Send out a long ebook, and use it to link to dozens of different products or affiliate products.
Type #4: Send some news or updates related to your niche. If there’s a new product launch, let them know about it (and include an affiliate link, of course). If there’s a newsworthy event, also let them know—even if there’s no direct profit in it. It’ll give them a reason to read your newsletter carefully.
Type #5: Periodically, review relevant products and include an affiliate link to them in your review.
Type #6: Offer exclusive, list-only discounts on your various products. This will also help you to generate some quick sales.
Type #7: Offer links to free video content or video training courses. Remember – people love free and useful information.