Now, let\u2019s talk about whether you need to use plain text format or HTML format in your emails. There are various advantages and disadvantages in both formats, so you have to pick your choice based on various things, such as demographics, niche selection, type of newsletter, and so on.<\/p>\n\n\n\n
All in all, whether you choose text or HTML emails, you will not likely get any big difference in your conversion rate, as long as you word your emails correctly, focusing on maintaining your audience\u2019s interests to keep a good CTR in your emails.<\/p>\n\n\n\n
Let\u2019s highlight some advantages and disadvantages of plain text emails.<\/p>\n\n\n\n
Advantages of plain text emails:
\u2022 They look simple.
\u2022 They are easy to read.
\u2022 Good for personalized emails.
Disadvantages of plain text emails:
\u2022 Since spammers usually prefer this format, text emails usually go to the junk folder.
\u2022 They look like regular promotional emails.<\/p>\n\n\n\n
To balance things out, let\u2019s take a look at some advantages and disadvantages of HTML emails.<\/p>\n\n\n\n
Advantages of HTML emails:
\u2022 Good aesthetics.
\u2022 It makes your emails look professional.
\u2022 Suitable for newsletter-type emails.
Disadvantages of HTML emails:
\u2022 Difficult to read on mobile devices if the design is not responsive.
\u2022 Difficult to create if you don\u2019t know HTML.<\/p>\n\n\n\n
Now that you know about some advantages and disadvantages of both formats, it\u2019s time for you to choose whether to use text or HTML emails in your list building campaign.<\/p>\n\n\n\n
Please note that it is always better for you to stick with one format once you\u2019ve picked it since most subscribers will feel uncomfortable receiving your emails if you keep changing the format of your emails.<\/p>\n","protected":false},"excerpt":{"rendered":"
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